Date
Tuesday, July 21, 2026
Time
2:30 PM - 3:00 PM
Location Name
Room 2, Level 2
Name
AI: Understanding the Risks and Rewards for Your Utility Communications
Track
Customer Relations
Description
As artificial intelligence (AI) continues to reshape utility management, many are wondering how tools like ChatGPT can be used for communications with their community. The short answer is that if used wisely, AI can augment communications. But AI cannot replace the strategic insight of seasoned communication professionals who understand the complexities of utility operations and the local communities they serve. This session will offer guidance for forward-thinking utilities looking to use AI as a strategic asset that empowers communicators to work more efficiently and with greater impact.
Key points to be covered in this session include understanding the strategic role of communication professionals in guiding AI adoption within water utilities, identifying ethical considerations in the use of AI for public communications such as privacy, transparency, and misinformation risks, exploring how communications teams can successfully integrate AI tools while maintaining public trust, learn how to empower communications staff to lead innovation efforts and align AI technologies with utility-wide goals, and developing a framework for executive decision-making that balances technological advancement with human expertise and ethical responsibility.
Presented by a professional communicator with more than 35 years of experience in the water and wastewater industry, and a young professional skilled in digital platforms and social media, this session will highlight the critical role of communications teams in ensuring that AI adoption aligns with agency goals, regulatory requirements, and community expectations. Attendees will leave with valuable insights for their utility leadership and important considerations for wisely implementing AI.
Speakers