The demand for high-quality customer service employees has never been greater, the struggle to attract and retain talent in this competitive labor market means the revolving door puts a strain on customer service operations. In this presentation, we’ll explore how strategic marketing techniques can be applied to the recruitment process to engage and inspire candidates who are not only qualified but also committed to public service.  

Drawing on real-world examples, industry data, and actionable insights, this session will break down the critical elements of effective recruitment marketing, including targeted messaging, creative outreach channels, and the role of company culture in candidate attraction. With a focus on customer service roles in public utilities, this presentation offers practical tools for HR professionals, hiring managers, and marketers seeking to make recruitment more effective and impactful. Join us to discover why they show up—and how to ensure they stay.